Even in a prosperous country like Canada, there are still many at-risk communities with children and families living in impoverished conditions. That is why in May 2018, The Toy Movement partnered with two minor hockey organizations, The Mimico Canadiens and the Rankin Inlet Minor Hockey Association, to bring toys to kids in Canada’s far north. Hundreds of underprivileged children in the remote Inuit community of Rankin Inlet, Nunavut were surprised to receive new toys donated by Spin Master and handed out door-to-door by the young hockey players.
The players from Mimico were visiting the northern community at the edge of the Arctic Circle as part of an Experiences Canada cultural exchange program to promote minor hockey ties among the communities. When the team heard about what Spin Master was doing with the Toy Movement, they met, and an opportunity was identified to assist each other in spreading goodwill to the north.
Spin Master arranged a donation of hundreds of toys and sent personnel to accompany the mission to assist and see firsthand the joy they brought to the children. Like many northern towns, Rankin Inlet is a proud, culturally rich community but it faces the challenges of poverty, home security and an astronomically high cost of living, making even basic toys an unattainable luxury for many. The Mimico and Rankin hockey organizations along with volunteers from the Rankin community orchestrated the donation of shipping from MGA International and Calm Air and the wrapping and distribution of the toys making it a real team effort. Even the RCMP scored an assist when they helped to distribute toys to other far off hamlets by plane and snowmobile.
The players wrapped the gifts and then went door-to-door to deliver the toys to those households most in need. It was a truly heartwarming sight for many seeing kids giving back to kids. In the end it was hard to tell who had the bigger smiles, the children who received the toys or the young hockey players who felt the joy of the spirit of giving. Unlike in a hockey game, this time everyone got to win.
The Toy Movement aims to deliver inspiration, imagination, and joy to children in desperate need all over the world.
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toy commercials on nick jr 2018 Spin Master | Toy Movement Nunavut Mission | |
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| Entertainment | Upload TimePublished on 14 Nov 2018 |
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